Ideas shaping hospitality, assets and experiences.
Perspectives from Jefferson Hospitality Group on hospitality development, operations, investment, brands, asset performance and the evolving African hospitality market.
Why Hospitality Development Should Start With the Operating Model
Feasibility studies that ignore day-two operations produce assets that are hard to run and harder to sell.
Read PerspectiveWhy Hospitality Development Should Start With the Operating Model
Feasibility studies that ignore day-two operations produce assets that are hard to run and harder to sell.
What Hotel Owners Should Expect From a Management Partner
A management agreement should create accountability, not distance the owner from the asset.
From Opening Day to Asset Performance: The Missing Middle
Many hospitality projects have detailed plans for development and opening, but surprisingly little structure for what happens afterwards.
Building Boutique Hotel Brands for African Cities
The opportunity is not simply to build smaller hotels. It is to build more relevant ones.
Why Public Spaces Matter to Hotel Economics
A hotel lobby, restaurant, terrace or rooftop should not exist simply because hospitality convention says it should.
Pre-Opening Is a Business Discipline, Not a Checklist
A hotel can be physically complete and still be months away from being operationally ready.
Designing Restaurants That Can Still Operate on a Tuesday
Hospitality concepts are often designed for their busiest night. Good businesses are designed for every other night as well.
The Case for Local Manufacturing in African Hospitality
Importing every physical component of hospitality is not a sustainable development model for a continent building at scale.
What Makes a Hospitality Asset Worth Repositioning?
Not every underperforming hotel needs renovation. And not every renovation creates value.
No perspectives in this category yet. New pieces are added regularly.
We write from the operating side of hospitality.
JHG Perspectives is informed by the realities of developing, opening, operating and managing hospitality businesses. Our interest is not theory for its own sake. It is understanding how better decisions create stronger hospitality assets.
Curated collections.
From Site to Operation
Hospitality as an Asset
Building for the Market
Hotel Expo Nigeria 2022
Jeffrey Oduma, Founder & Group CEO, was among the speakers at Hotel Expo Nigeria 2022 — joining fellow hospitality leaders on the panel stage at Landmark, Victoria Island, to share a practitioner’s view of building and operating hospitality in Nigeria.



Ideas worth returning to.
Occasional perspectives on hospitality development, operations, investment and emerging African hospitality markets.
Building or operating hospitality?
Our perspectives come from the work we do. If you are developing, operating, repositioning or investing in a hospitality asset, talk to Jefferson.