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Brands & Ventures

A connected hospitality ecosystem.

Distinct brands. Shared values. Each brand plays a defined role in the wider Group — supporting Jefferson’s proposition as a hospitality developer, operator and adviser, not replacing it.

Our Brands
Ivy Lush Atlas Hotels & Residences La Luna Uncle Jaffi The Playground VIA ADO International
Hotel Platforms & Brands

Boutique hotels, and the platform that manages them.

Boutique Hospitality

Ivy Lush Hotels

An established Jefferson boutique-hotel brand for contemporary, experience-led stays. Ivy Lush Warri operates today; Ivy Lush Agbor is opening in 2026.

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Hotel & Resort Management Platform · In Development

Atlas Hotels & Residences

Atlas Hotels & Residences is JHG’s emerging hotel, resort and residence management platform, being developed for future JHG assets and selected third-party management mandates.

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Lifestyle

Jefferson's priority lifestyle and experience brands.

Experiential Dining

La Luna Abuja

Food, design, performance and social energy composed into a distinctive evening experience. A hospitality concept, not simply a restaurant.

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Social Hospitality · Redevelopment

Uncle Jaffi (UJ)

A contemporary social-hospitality concept built around drinks, food, music and community — informal in character, deliberate in experience. UJ has operated in Warri, inside The Playground on Airport Road, and in Port Harcourt. Both venues are currently closed for redevelopment, reopening in 2026.

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JHG Lifestyle Brand · Redevelopment

The Playground

Jefferson's entertainment-led social hospitality concept, designed around music, events, nightlife and shared experiences. Currently undergoing redevelopment.

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Specialist Platforms

The design, technology and supply capability behind the Group.

Design, Manufacturing & FF&E

ADO International

The Group's specialist design, contract-furniture, manufacturing, FF&E and procurement capability. Explore the platform and recent pieces from production.

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Hospitality Products · by ADO International

Stay by ADO

ADO's dedicated hospitality product line for guestroom amenities, equipment, appliances, OS&E and hotel essentials.

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Hospitality Access & Technology

VIA

A hospitality, reservations and concierge platform connecting a discerning membership to the venues, experiences and services worth their time — fulfilled by a curated partner network.

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Note

Jefferson Chateau is a JHG development, not a brand — it sits under Projects & Assets, with future management by Atlas Hotels & Residences on completion. The Marquee by Jefferson is a secondary, established project and also sits under Projects & Assets rather than the principal Lifestyle brands above.

Brand & Partnership Enquiries

Exploring a brand or strategic partnership?

Technology, distribution, design, experiences and market-entry partnerships — tell us what you have in mind.

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